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Starting an Online Business All-in-One For Dummies, 3rd Edition (1118123190) cover image

Starting an Online Business All-in-One For Dummies, 3rd Edition

ISBN: 978-1-118-12319-5
Paperback
888 pages
December 2011
US $29.99 Add to Cart

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Other Available Formats: E-book
Introduction 1

Book I: Online Business Basics 7

Chapter 1: Starting from Scratch 9

Chapter 2: Turning Internet Dreams into Reality 17

Chapter 3: Getting Real: Creating a Usable Business Plan 31

Chapter 4: Finding Money to Fund Your Online Start-Up 39

Chapter 5: Creating Policies to Protect Your Web Site and Your Customers 57

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 67

Book II: Legal and Accounting 83

Chapter 1: Minding the Law 85

Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations 95

Chapter 3: The Trademark-and-Copyright Two-Step 103

Chapter 4: Accounting for Taxes (and Then Some) 111

Book III: Web Site Design 133

Chapter 1: What's in a (Domain) Name? 135

Chapter 2: Designing Customer-Friendly Sites 149

Chapter 3: Building a Site without Spending a Fortune 165

Chapter 4: Finding the Host with the Most 187

Chapter 5: Writing Content that Search Engines Want to See 195

Chapter 6: Lights, Camera, Action! Taking Your Site Live 205

Book IV: Online and Operating 213

Chapter 1: Determining Your Revenue Model 215

Chapter 2: Making Money with Affi liate Programs 239

Chapter 3: Turning Information into Profit, from e-Books to Webinars 249

Chapter 4: Paying with the Right Payment Options 263

Chapter 5: Putting the (Shopping) Cart before the Horse 273

Chapter 6: Taking Inventory 285

Chapter 7: Fulfilling Expectations and Orders 293

Book V: Internet Security 315

Chapter 1: Understanding Security and Your Risks 317

Chapter 2: Developing a Security Plan 329

Chapter 3: Attacked! What to Expect from the Net-Thief 341

Chapter 4: Securing Your Site and Your Business 355

Chapter 5 : Overcoming Security Concerns in the Wireless World 365

Book VI: Boosting Sales 373

Chapter 1: Driving Traffic, Driving Sales 375

Chapter 2: Special-Edition Public Relations for the Web 383

Chapter 3: Web Marketing at Work 397

Chapter 4: Converting Browsers to Buyers 423

Chapter 5: Analyzing and Monitoring Your Customers 445

Chapter 6: Mastering Search Engines, Optimization, and Rankings 469

Book VII: Retail to E-Tail 491

Chapter 1: Knowing When to Put Your Store Online 493

Chapter 2: Understanding the Differences between In-Store and Online Customers 507

Chapter 3: Window Dressing for the Online Display 515

Chapter 4: Making In-Store Customers Loyal Online Shoppers 523

Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 531

Chapter 6: Troubleshooting the Transition to E-Tail 543

Book VIII: Storefront Selling 553

Chapter 1: Instant E-Commerce with Storefronts 555

Chapter 2: Mastering the Amazon 563

Chapter 3: Let's Hear It for Yahoo! 577

Chapter 4: Making eBay THE Way 593

Chapter 5: New Storefronts, New Opportunities 613

Book IX: Fundraising Sites 633

Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online 635

Chapter 2: Adding Online Moneymakers to an Existing Site 643

Chapter 3: Getting the Donor Base to Come to You 659

Chapter 4: More Online Marketing Strategies for Nonprofits 669

Chapter 5: Legal Considerations for Nonprofit Organizations 679

Book X: Niche E-Commerce 687

Chapter 1: Discovering Niche Markets 689

Chapter 2: Identifying Niche Markets That Keep Paying: Kids, Boomers, Pets, and More 695

Chapter 3: Blogging for Profit 711

Chapter 4: Learning to Spot and Capitalize on E-commerce Trends 727

Book XI: E-Commerce Advanced 737

Chapter 1: Overhauling Your Business 739

Chapter 2: Redesigning to Win New Customers 749

Chapter 3: Expanding Products to Increase Stagnant Sales 765

Chapter 4: Nurturing (and Bringing Back) Customers 775

Chapter 5: Revisiting Marketing Strategies 785

Chapter 6: Hiring Experts to Get Business Rolling Again 803

Chapter 7: Transitioning a Small Site into Big Business 815

Index 829

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