Part I: Basic Instinct: Grasping Etsy Basics 7

Chapter 1: Handmade for Each Other: Falling in Love with Etsy 9

Chapter 2: Let’s Get This Party Started: Signing Up 17

Chapter 3: There’s No Place Like Home: Discovering Etsy’s Home Page 29

Chapter 4: Account Trackula: Navigating Your Account 41

Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy 49

Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy 61

Part II: If You Build It, They Will Come: Setting Up Your Etsy Shop 73

Chapter 7: Sell Coverage: Understanding What You Can and Can’t Sell on Etsy 75

Chapter 8: Come on In! Creating an Eye-Catching Storefront 81

Chapter 9: Policy Academy: Establishing Your Shop’s Policies 99

Chapter 10: Come on Down, the Price Is Right! Pricing Your Work 117

Part III: She Sells Seashells (and More): Understanding the Etsy Selling Process 129

Chapter 11: Say Cheese! Photographing Your Wares 131

Chapter 12: Word Up: Composing Engaging Titles and Descriptions 157

Chapter 13: Selling Like (Burning Hot) Hotcakes: Listing Your Items 169

Chapter 14: Wrap It Up: Closing the Deal 191

Chapter 15: The Ship Hits the Fan: Shipping Your Items 203

Part IV: All Up in Your Bidness: Handling Business Matters 219

Chapter 16: High Exposure: Marketing Your Etsy Business 221

Chapter 17: You’ve Been Served: Providing Excellent Customer Service 237

Chapter 18: Business as Usual: Managing Your Etsy Store 255

Part V: Commune System: Exploring the Etsy Community 277

Chapter 19: Community Building: Joining the Etsy Community 279

Chapter 20: OMG, Did You Hear? Keeping Up with Etsy News 301

Chapter 21: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers 309

Chapter 22: Help! Getting It When You Need It 321

Part VI: The Part of Tens 331

Chapter 23: Ten Terrifi c Tips for Etsy Sellers 333

Chapter 24: Ten Strategies for Marketing Your Etsy Shop 337

Chapter 25: Ten Pointers for Saving Money and Time as an Etsy Shop Owner 341

Index 345