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Starting a Business For Dummies, 4th Edition (1118837347) cover image

Starting a Business For Dummies, 4th Edition

ISBN: 978-1-118-83734-4
Paperback
416 pages
October 2014
US $22.99 Add to Cart

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Starting your own business is an exciting - and challenging - time.

This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.

All your favourite, trusted content has been updated including:

  • Laying the groundwork and testing the feasibility of your business idea
  • Writing a winning business plan and finding funding
  • How to operate effectively, including managing your finances and employing people
  • Growing your business and improving performance

New content includes:

  • The latest funding schemes, including government funding and crowdfunding
  • Tendering for public sector work
  • Avoiding business cyber-crime
  • Franchising and pop ups
  • Exporting (the government has set a target of doubling the number of exporting companies by 2020)
  • Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)
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