Social Media Marketing eLearning Kit For Dummies
ISBN: 978-1-118-03470-5
Paperback
304 pages
March 2012
US $34.99
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Other Available Formats: E-book
Description
Table of Contents
Author Information
Notes
Downloads
Introduction 1
Lesson 1: Getting Started with Social Media Marketing 7
Lesson 2: Creating Your Strategic Marketing and Management Plan 35
Lesson 3: Social Media Marketing on Twitter 67
Lesson 4: Social Media Marketing on Facebook 109
Lesson 5: Social Media Marketing on LinkedIn 141
Lesson 6: Social Media Marketing on YouTube 179
Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223
Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247
About the CD 271
Index 275
End-User License Agreement 291
