For Dummies Store

Part I: Getting Social with Your Marketing.

Chapter 1: Understanding Social Influence Marketing.

Chapter 2: The Lay of the SIM Land.

Chapter 3: Getting in the Social Infl uence Marketing Frame of Mind.

Part II: Practicing SIM in the Social Web.

Chapter 4: Launching SIM Campaigns.

Chapter 5: Developing Your SIM Voice.

Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms.

Chapter 7: Marketing via Niche Networks and Online Influencers.

Chapter 8: Accounting for the Influencers.

Part III: Old Marketing Is New Again with SIM.

Chapter 9: Practicing SIM on Your Web Site.

Chapter 10: Becoming an Authentic and Engaged Advertiser.

Chapter 11: Building a SIM Mobile Campaign.

Chapter 12: Energizing Employees within Your Company for Social Influence.

Chapter 13: Applying Metrics to the SIM Realm.

Part IV: The Part of Tens.

Chapter 14: Ten SIM Best Practices.

Chapter 15: Avoiding Ten Common Mistakes.

Chapter 16: Ten SIM-Related Must-Read Blogs.

Index.