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Social Media Marketing All-in-One For Dummies (0470584688) cover image

Social Media Marketing All-in-One For Dummies

ISBN: 978-0-470-58468-2
Paperback
840 pages
September 2010
This title is out-of-print and not currently available for purchase from this site.
Introduction.

Book I: The Social Media Mix.

Chapter 1: Making the Business Case for Social Media.

Chapter 2: Plotting Your Social Media Marketing Strategy.

Chapter 3: Managing Your Cybersocial Campaign.

Chapter 4: Joining the Conversation.

Book II: Cybersocial Tools.

Chapter 1: Discovering Helpful Tech Tools.

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.

Chapter 3: Using Social Bookmarks and Social News.

Book III: Blogs, Podcasts, and Vlogs.

Chapter 1: Developing Your Strategic Mix.

Chapter 2: Building Your Blog.

Chapter 3: Creating a Podcast.

Chapter 4: Producing Your Videocast.

Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.

Book IV: Twitter.

Chapter 1: Getting to Know Twitter.

Chapter 2: Communing with Like-Minded People.

Chapter 3: Twitter Applications and Other Delights.

Chapter 4: Using Twitter with Other Social Media Marketing.

Chapter 5: Measuring Twitter Metrics.

Book V: Facebook.

Chapter 1: Getting to Know Facebook.

Chapter 2: Getting Around on Facebook.

Chapter 3: Using Facebook Features.

Chapter 4: Analyzing Facebook Metrics.

Book VI: LinkedIn.

Chapter 1: Getting Started with LinkedIn.

Chapter 2: LinkedIn Nuts and Bolts.

Chapter 3: Maximizing LinkedIn.

Chapter 4: Measuring Your Results.

Book VII: Other Social Media Marketing Sites.

Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.

Chapter 2: Ning.

Chapter 3: MySpace.

Chapter 4: Flickr.

Chapter 5: Maximizing Stratifi ed Social Communities.

Book VIII: Measuring Your Results; Building on Your Success.

Chapter 1: Delving into Data.

Chapter 2: Comparing Metrics from Different Marketing Techniques.

Chapter 3: Tallying the Bottom Line.

Chapter 4: Making Decisions by the Numbers.

Chapter 5: Multiplying Your Impact.

Chapter 6: Staying Ahead of the Curve.

Index.

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