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Social Media Marketing All-in-One For Dummies, 3rd Edition (1118951352) cover image

Social Media Marketing All-in-One For Dummies, 3rd Edition

ISBN: 978-1-118-95135-4
Paperback
840 pages
April 2015
US $29.99 Add to Cart

Introduction 1

Book I: The Social Media Mix 7

Chapter 1: Making the Business Case for Social Media 9

Chapter 2: Tallying the Bottom Line 35

Chapter 3: Plotting Your Social Media Marketing Strategy 55

Chapter 4: Managing Your Cybersocial Campaign 81

Book II: Cypersocial Tools 103

Chapter 1: Discovering Helpful Tech Tools 105

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137

Chapter 3: Using Social Bookmarks, News, and Share Buttons 201

Book III: Content Marketing 227

Chapter 1: Growing Your Brand with Content 229

Chapter 2: Exploring Content Marketing Platforms 237

Chapter 3: Developing a Content Marketing Strategy 259

Chapter 4: Getting Your Content to the Masses 271

Book IV: Twitter 279

Chapter 1: Using Twitter as a Marketing Tool 281

Chapter 2: Using Twitter as a Networking Tool 293

Chapter 3: Finding the Right Twitter Tools 307

Chapter 4: Supplementing Online Marketing Tools with Twitter 315

Chapter 5: Hosting Twitter Chats 323

Book V: Facebook and Instagram 333

Chapter 1: Using Facebook as a Marketing Tool 335

Chapter 2: Creating and Sharing Content on Facebook 351

Chapter 3: Gaining Insights about Your Facebook Community 365

Chapter 4: Advertising on Facebook 369

Chapter 5: Getting Started with Instagram 377

Book VI: LinkedIn 387

Chapter 1: Promoting Yourself With LinkedIn 389

Chapter 2: Promoting Your Business with LinkedIn 405

Chapter 3: Starting a LinkedIn Group 413

Chapter 4: Using LinkedIn as a Content Platform 427

Book VII: Pinterest 433

Chapter 1: Pinning Down Pinterest 435

Chapter 2: Marketing with Pinterest 461

Chapter 3: Driving Sales with Pinterest 475

Book VIII: Other Social Media Marketing Sites 481

Chapter 1: Weighing the Business Benefits of Minor Social Sites 483

Chapter 2: Leaping into Google+ 495

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Profiting from Mid-Sized Social Media Channels 583

Chapter 5: Making Social Media Mobile 597

Chapter 6: Multiplying Your Impact 619

Book IX: Measuring Results; Building Success 663

Chapter 1: Delving into Data 665

Chapter 2: Analyzing Content - Sharing Metrics 683

Chapter 3: Analyzing Twitter Metrics 703

Chapter 4: Analyzing Facebook Metrics 713

Chapter 5: Measuring Other Social Media Networks 723

Chapter 6: Comparing Metrics from Different Marketing Techniques 737

Chapter 7: Making Decisions by the Numbers 759

Index 773

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