Social Media Marketing All-in-One For Dummies, 2nd Edition
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Description
Table of Contents
Author Information
Book I: The Social Media Mix 9
Chapter 1: Making the Business Case for Social Media 11
Chapter 2: Tallying the Bottom Line 37
Chapter 3: Plotting Your Social Media Marketing Strategy 59
Chapter 4: Managing Your Cybersocial Campaign 83
Book II: Cybersocial Tools 107
Chapter 1: Discovering Helpful Tech Tools 109
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143
Chapter 3: Using Social Bookmarks, News, and Share Buttons 197
Book III: Blogs, Podcasts, and Video 221
Chapter 1: Growing Your Brand 223
Chapter 2: Building Your Blog 239
Chapter 3: Using Podcasts or Video in Your Content 259
Chapter 4: Sharing Images 273
Book IV: Twitter 281
Chapter 1: Using Twitter as a Marketing Tool 283
Chapter 2: Using Twitter as a Networking Tool 295
Chapter 3: Finding the Right Twitter Tools 309
Chapter 4: Supplementing Online Marketing Tools with Twitter 317
Chapter 5: Hosting Twitter Chats 325
Book V: Facebook 335
Chapter 1: Using Facebook as a Marketing Tool 337
Chapter 2: Creating and Sharing Content on Facebook 353
Chapter 3: Gaining Insights about Your Facebook Community 377
Chapter 4: Finding the Facebook Sweet Spot 383
Book VI: Google+ 389
Chapter 1: Leaping into Google+ 391
Chapter 2: Socializing in Circles409
Chapter 3: Building Community through Pluses, Shares, and Comments 419
Chapter 4: Hanging with Your Google+ Community433
Book VII: Pinterest 445
Chapter 1: Pinning Down Pinterest447
Chapter 2: Marketing with Pinterest 477
Chapter 3: Driving Sales with Pinterest 495
Book VIII: Other Social Media Marketing Sites 503
Chapter 1: Weighing the Business Benefits of Minor Social Sites 505
Chapter 2: Linking Up for B2B Success 517
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Geomarketing Services 557
Chapter 5: Attracting Customers with Daily Deal Coupons 573
Chapter 6: Social Gaming 589
Chapter 7: Making Social Media Mobile 597
Chapter 8: Multiplying Your Impact 615
Book IX: Measuring Results; Building on Success 647
Chapter 1: Delving into Data 649
Chapter 2: Analyzing Content-Sharing Metrics 669
Chapter 3: Analyzing Twitter Metrics 681
Chapter 4: Analyzing Facebook Metrics 687
Chapter 5: Measuring Minor Social Media 695
Chapter 6: Comparing Metrics from Different Marketing Techniques 707
Chapter 7: Making Decisions by the Numbers 727
Index 741
