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Social Media Engagement For Dummies (1118530195) cover image

Social Media Engagement For Dummies

ISBN: 978-1-118-53019-1
Paperback
384 pages
June 2013
US $24.99 Add to Cart

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Introduction  1

Part I: The Basics of Social Media Engagement  7

Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9

Chapter 2: Assessing the Impact of Social Media Engagement 25

Chapter 3: Discovering Social Media Engagement Tools 43

Part II: Exploring the Elements of Social Media Engagement  65

Chapter 4: Building Trust and Credibility 67

Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85

Chapter 6: Creating Connections 105

Chapter 7: Driving Interaction 121

Part III: Examining the Basic Engagement Tools  137

Chapter 8: E-mail, Forums, Blogs, and Websites 139

Chapter 9: Facebook 157

Chapter 10: Twitter 183

Part IV: Engaging Through Additional Social Channels  209

Chapter 11: Pinterest 211

Chapter 12: LinkedIn 241

Chapter 13: Google+ 263

Chapter 14: Location-Based Services 281

Part V: Leveraging Audio and Video for Engagement 301

Chapter 15: Audio and Videocasting 303

Chapter 16: YouTube 317

Part VI: The Part of Tens  335

Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337

Chapter 18: Ten Businesses That Excel at Social Media Engagement 343

Index  353

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