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Social Media Commerce For Dummies (1118461509) cover image

Social Media Commerce For Dummies

ISBN: 978-1-118-46150-1
E-book
336 pages
November 2012
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Introduction 1

Part I: Prepping for Social Media Commerce 7

Chapter 1: Social Media Commerce and Your Bottom Line 9

Chapter 2: Competing in the Social Media Realm 25

Chapter 3: Creating a Social Media Policy 47

Part II: Adapting Your Web Presence 53

Chapter 4: Passive Engagement: Creating a Social Persona through

Your Website 55

Chapter 5: Active Engagement: Connecting Directly with Your Customers 75

Chapter 6: Claiming Your Space on Review Sites 89

Chapter 7: Knowing Where to Share Your Content 101

Part III: Casting for and Catching Customers 117

Chapter 8: Finding Your Customer on the Social Web 119

Chapter 9: Seizing the Social Media Conversation 143

Chapter 10: Cashing In: Doing Real Business Online 163

Chapter 11: Building Revenue through Links and Deals 177

Chapter 12: Making a Direct Hit with Mobile 193

Part IV: Supporting Your Social Media

Commerce Efforts  203

Chapter 13: Handling Customer Service without Picking Up the Phone

(Well, Almost) 205

Chapter 14: Monitoring Your Online Reputation 219

Chapter 15: Marketing in a Social Way: New Media Advertising 235

Chapter 16: Improving Productivity with Apps and Widgets 251

Part V: The Par t of Tens 259

Chapter 17: Ten Ways to Build an Online Presence Now 261

Chapter 18: Ten Ways to Get Social Media Feedback 273

Glossary 283

Index 293

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