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Social CRM For Dummies (1118283139) cover image

Social CRM For Dummies

ISBN: 978-1-118-28313-4
360 pages
May 2013
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Kyle Lacy is an authority on applying social and digital media in both large and small businesses. Stephanie Diamond is a former marketing director for AOL and founder of Digital Media Works, Inc. Jon Ferrara is the founder and CEO of a social CRM company, Nimble, and cofounded CRM solution GoldMine.

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