Social CRM For Dummies (1118242491) cover image

Social CRM For Dummies

ISBN: 978-1-118-24249-0
Paperback
360 pages
January 2013
This title is out-of-print and not currently available for purchase from this site.

Discover great ways to engage your customers through the social web

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more.

Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.