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Small Business Marketing Strategies All-In-One For Dummies (1119236916) cover image

Small Business Marketing Strategies All-In-One For Dummies

ISBN: 978-1-119-23691-7
Paperback
600 pages
May 2016
US $29.99 Add to Cart
Other Available Formats: E-book

Introduction 1

Book 1: Setting Up Your Marketing Foundation 5

CHAPTER 1: Framing the Marketing Process 7

CHAPTER 2: Defining Your Customers 17

CHAPTER 3: Sizing Up the Market 49

CHAPTER 4: Setting Your Goals 61

Book 2: Getting Started with Your Campaign 73

CHAPTER 1: Tech Tools to Have 75

CHAPTER 2: Making the Business Case for Social Media 105

CHAPTER 3: Plotting a Social Media Marketing Strategy 131

CHAPTER 4: Managing Your Cybersocial Campaign 157

CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media 179

Book 3: Content Is King: Content Marketing 235

CHAPTER 1: Growing Your Brand with Content 237

CHAPTER 2: Creating a Content Marketing Strategy 259

CHAPTER 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277

Book 4: Using Social Media 301

CHAPTER 1: Marketing and Communicating with Twitter 303

CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign 325

CHAPTER 3: It’s All in Your Image: Instagram and Pinterest 349

CHAPTER 4: Marketing Yourself and Your Business with LinkedIn 373

CHAPTER 5: Being Prepared for What’s Next 389

Book 5: Incorporating Traditional Marketing 415

CHAPTER 1: Creating Marketing Communications 417

CHAPTER 2: Generating and Placing Print and Outdoor Ads 435

CHAPTER 3: Broadcasting Your Message 455

CHAPTER 4: Snail-Mailing and Emailing Your Customers Directly 469

CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More 487

FOR SCREEN VIEWING IN BPA ONLY

Book 6: Measuring Results 505

CHAPTER 1: Delving into Data 507

CHAPTER 2: Comparing Metrics from Different Marketing Techniques 523

CHAPTER 3: Making Decisions by the Numbers 545

Index 559

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