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Small Business Marketing For Dummies (1118730771) cover image

Small Business Marketing For Dummies

ISBN: 978-1-118-73077-5
Paperback
374 pages
December 2013
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Form 2-1 Customer Profile Template 17.79 KB Click to Download
Form 2-2 Market Segmentation Analysis 12.71 KB Click to Download
Form 2-3 Channel Distribution Analysis 12.37 KB Click to Download
Form 3-1 Product Line Analysis 12.64 KB Click to Download
Form 4-1 Competitive Intelligence Worksheet 18.92 KB Click to Download
Form 5-1 Statement of Purpose Worksheet 18.26 KB Click to Download
Form 5-2 Goals and Objectives Worksheet 19.00 KB Click to Download
Form 5-3 Strategy-Setting Worksheet 19.70 KB Click to Download
Form 6-1 Impression Inventory and Audit 17.39 KB Click to Download
Form 7-1 Do You Have the Makings for a Powerful Brand? 17.09 KB Click to Download
Form 7-2 Six Brand-Management Steps 17.23 KB Click to Download
Form 7-3 Test Your Tagline I.Q. 19.63 KB Click to Download
Form 8-1 Creative Brief 17.07 KB Click to Download
Form 9-1 Agency Selection Checklist 18.81 KB Click to Download
Form 9-2 Website Designer Selection Checklist 25.05 KB Click to Download
Form 9-3 Planning Your Website Worksheet 46.92 KB Click to Download
Form 10-1 Support Site Considerations 17.76 KB Click to Download
Form 10-2 Planning Your Mobile Website 33.28 KB Click to Download
Form 10-3 Is E-Commerce Right for Your Business? 20.69 KB Click to Download
Form 11-1 20 Tips for Becoming Successful on LinkedIn 37.26 KB Click to Download
Form 11-2 Checklist of Content-Generating Approaches 19.79 KB Click to Download
Form 11-3 Social Media Tracker 15.17 KB Click to Download
Form 11-4 Social Media Programme Planning Checklist 20.78 KB Click to Download
Form 12-1 Blog Editorial Calendar and Post Planner 23.24 KB Click to Download
Form 14-1 Talent Release Form 13.80 KB Click to Download
Form 14-2 Radio Advertising Checklist 18.60 KB Click to Download
Form 14-3 TV Advertising Checklist 18.94 KB Click to Download
Form 14-4 Planning a Webinar Checklist 28.04 KB Click to Download
Form 15-1 Writing Direct Mail Letters 17.56 KB Click to Download
Form 15-2 Writing and Sending Effective Marketing Email 29.10 KB Click to Download
Form 15-3 Creating an Effective Landing Page 17.55 KB Click to Download
Form 16-1 Brochure Production and Distribution Guidelines 24.83 KB Click to Download
Form 16-2 Newsletter Production Guidelines 22.68 KB Click to Download
Form 16-3 Promotion Planning Guidelines 21.34 KB Click to Download
Form 17-1 Printed News Release Checklist 20.07 KB Click to Download
Form 17-2 Media Interview Preparation Checklist 20.02 KB Click to Download
Form 17-3 News Conference and Event Checklist 17.78 KB Click to Download
Form 18-1 Writing Your Elevator Pitch 18.78 KB Click to Download
Form 18-2 Introducing Your Business by Phone 16.11 KB Click to Download
Form 18-3 Writing Letters or Emails to Introduce Your Business 18.19 KB Click to Download
Form 20-1 Evaluating Your Customer Service 17.80 KB Click to Download
Form 20-2 Improving Your Customer Service 18.99 KB Click to Download
Form 20-3 Customer Satisfaction Analysis 22.38 KB Click to Download
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