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Description
Table of Contents
Author Information
Part I: Becoming an Entrepreneur.
Chapter 1: Is Small Business for You?
Chapter 2: Laying Your Personal Financial Foundation.
Chapter 3: Finding Your Niche.
Chapter 4: Crafting Your Plans.
Chapter 5: Financing, Ownership, and Organizational Decisions.
Part II: Buying an Existing Business.
Chapter 6: Exploring Buying a Business.
Chapter 7: Finding the Right Business to Buy.
Chapter 8: Evaluating a Business to Buy.
Chapter 9: Negotiating Terms and Sealing the Deal.
Part III: Running a Successful Small Business.
Chapter 10: Owners as Jack-of-All-Trades.
Chapter 11: Marketing: Product, Pricing, Distribution, Promotion, and Sales.
Chapter 12: Keeping Your Customers Loyal.
Chapter 13: Managing Profitability and Cash.
Chapter 14: Learning from Others’ Experiences.
Part IV: Keeping Your Business in Business.
Chapter 15: Finding and Keeping Superstar Employees.
Chapter 16: Providing Employee Benefits.
Chapter 17: Handling Regulatory and Legal Issues.
Chapter 18: Mastering Small-Business Taxes.
Chapter 19: Cultivating a Growing Business.
Part V: The Part of Tens.
Chapter 20: Ten Tips for Home-Based Businesses.
Chapter 21: Ten Smart Ways to Harness Technology.
Chapter 22: Ten Tips for Managing Your Growing Business.
Index.
