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Table of Contents
Author Information
Part I: Search Engine Basics.
Chapter 1: Surveying the Search Engine Landscape.
Chapter 2: Your One-Hour, Search Engine–Friendly Web Site Makeover.
Chapter 3: Beating the Competition: Planning a Powerful Search Engine Strategy.
Chapter 4: Making Your Site Useful and Visible.
Part II: Building Search Engine–Friendly Sites.
Chapter 5: Picking Powerful Keywords.
Chapter 6: Creating Pages That Search Engines Love.
Chapter 7: Avoiding Things That Search Engines Hate.
Chapter 8: Dirty Deeds, Done Dirt Cheap.
Chapter 9: Bulking Up Your Site — Competing with Content.
Chapter 10: Finding Traffi c Through Local-Search Marketing.
Part III: Adding Your Site to the Indexes and Directories.
Chapter 11: Getting Your Pages into the Search Engines.
Chapter 12: Submitting to the Directories.
Chapter 13: Product Search: Remember the Shopping Directories and Retailers.
Part IV: After You've Submitted Your Site.
Chapter 14: Using Link Popularity to Boost Your Position.
Chapter 15: Finding Sites to Link to Yours.
Chapter 16: Even More Great Places to Get Links.
Chapter 17: Social Networking — Driven by Drivel.
Chapter 18: Video: Putting Your Best Face Forward.
Chapter 19: When Google Bites Back: A Guide to Catastrophe.
Part V: The Part of Tens.
Chapter 20: Ten Things to Know and Do When Picking an SEO Firm.
Chapter 21: Ten-Plus Myths and Mistakes.
Chapter 22: Ten-Plus Ways to Stay Updated.
Chapter 23: Ten-Plus Useful Things to Know.
Index.
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