Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Dummies.com
  • Print
  • Share
Retail Business Kit For Dummies, 2nd Edition (0470525754) cover image

Retail Business Kit For Dummies, 2nd Edition

ISBN: 978-0-470-52575-3
E-book
408 pages
March 2009
US $22.99 Purchase This E-book

This price is valid for United States. Change location to view local pricing and availability.

How to read this e-book on:
Adobe e-books are read using Adobe Digital Editions. Install Adobe Digital Editions on your PC in order to read or transfer your e-book.
Introduction.

Part I: Testing the Retail Waters.

Chapter 1: Retailing: How It Really Works and How It Can Work for You.

Chapter 2: Defining Your Vision: It Starts with a Dream.

Chapter 3: Branding: Making Your Business Memorable.

Chapter 4: Get ting to Know Your Customers Before You Even Have Any.

Part II: Settin’ Up Shop.

Chapter 5: Location, Location, Location: Finding the Right Place to Do Business.

Chapter 6: Designing Stores That Work.

Chapter 7: Choosing Your Merchandise: What to Buy and Where to Find It.

Chapter 8: Get ting the Goods: Controlling Your Buying.

Part III: Detailing the Retailing.

Chapter 9: Creating the Business Plan and Structure.

Chapter 10: The F ine Print: Crossing the T’s and Dotting the I’s.

Chapter 11: Creating Your In ternal Systems: The Day-to-Day Stuff.

Chapter 12: Finding, Hiring, and Keeping a Great Staff.

Chapter 13: Money Matters: Accounting for Money Coming In and Going Out.

Part IV: Spreading the Word Without Going Broke!

Chapter 14: Generating Word-of-Mouth Advertising.

Chapter 15: Advertising Vehicles: What to Include in Your Arsenal.

Chapter 16: Signage: The Underutilized Killer Resource.

Chapter 17: Setting Up Successful Sales and Promotions.

Part V: Selling Made Simple.

Chapter 18: Selling the Soft, Suggestive Way.

Chapter 19: Visual Merchandising for the Artistically Deprived and Financially Handicapped.

Chapter 20: Selling Online: It’s an E-World.

Part VI: The Part of Tens.

Chapter 21: Ten Keys to Retailing Success.

Chapter 22: Ten Secrets of Extraordinary Customer Service.

Chapter 23: Ten Proven Management Practices.

Appendix: About the CD.

Index.

  • Print
  • Share