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Predictive Analytics For Dummies (1118729412) cover image

Predictive Analytics For Dummies

ISBN: 978-1-118-72941-0
E-book
360 pages
March 2014
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Introduction 1

Part I: Getting Started with Predictive Analytics 5

Chapter 1: Entering the Arena 7

Chapter 2: Predictive Analytics in the Wild 19

Chapter 3: Exploring Your Data Types and Associated Techniques 43

Chapter 4: Complexities of Data 57

Part II: Incorporating Algorithms in Your Models 73

Chapter 5: Applying Models 75

Chapter 6: Identifying Similarities in Data 89

Chapter 7: Predicting the Future Using Data Classification 115

Part III: Developing a Roadmap 145

Chapter 8: Convincing Your Management to Adopt Predictive Analytics 147

Chapter 9: Preparing Data 167

Chapter 10: Building a Predictive Model 177

Chapter 11: Visualization of Analytical Results 189

Part IV: Programming Predictive Analytics 205

Chapter 12: Creating Basic Prediction Examples 207

Chapter 13: Creating Basic Examples of Unsupervised Predictions 233

Chapter 14: Predictive Modeling with R 249

Chapter 15: Avoiding Analysis Traps 275

Chapter 16: Targeting Big Data 295

Part V: The Part of Tens 307

Chapter 17: Ten Reasons to Implement Predictive Analytics 309

Chapter 18: Ten Steps to Build a Predictive Analytic Model 319

Index 331

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