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Personal Branding For Dummies (1118238184) cover image

Personal Branding For Dummies

ISBN: 978-1-118-23818-9
E-book
360 pages
May 2012
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Introduction 1

Part I: Why Is Personal Branding Important? 7

Chapter 1: Showing the World Who You Are 9

Chapter 2: Appreciating the Power of Branding 27

Chapter 3: Case Studies in Personal Branding Success 41

Part II: Knowing Your Brand 55

Chapter 4: Defining Who You Are 57

Chapter 5: Spotting Your Target Audience 89

Chapter 6: Knowing Your Niche — and Your Competitors 103

Chapter 7: Crafting Your Personal Brand Profile 115

Chapter 8: Writing Your Story 127

Part III: Communicating Your Brand with the World 141

Chapter 9: Branding Your Traditional Communication Tools 143

Chapter 10: Communicating Your Brand Online 163

Chapter 11: Planning Your Personal Brand Communications 197

Part IV: Controlling Your Brand Ecosystem 211

Chapter 12: Fashioning Your Image to Match Your Personal Brand 213

Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233

Chapter 14: Focusing on Special Populations 251

Chapter 15: Building and Nurturing Your Network 271

Chapter 16: Personal Branding in the Workplace 287

Part V: The Part of Tens 305

Chapter 17: Ten Key Benefits of Personal Branding 307

Chapter 18: Ten Ways You Can Sink Your Brand 311

Chapter 19: Ten Ways to Demonstrate Your Brand 315

Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321

Index 325

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