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Personal Branding For Dummies, 2nd Edition (1118915550) cover image

Personal Branding For Dummies, 2nd Edition

ISBN: 978-1-118-91555-4
Paperback
360 pages
July 2014
US $24.99 Add to Cart

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Introduction 1

Part I: Why Is Personal Branding Important? 5

Chapter 1: Showing the World Who You Are 7

Chapter 2: Appreciating the Power of Branding 25

Chapter 3: Case Studies in Personal Branding Success 39

Part II: Knowing Your Brand 53

Chapter 4: Defining Who You Are 55

Chapter 5: Spotting Your Target Audience 87

Chapter 6: Knowing Your Niche — and Your Competitors 101

Chapter 7: Crafting Your Personal Brand Profile 113

Chapter 8: Writing Your Story 125

Part III: Communicating Your Brand with the World 139

Chapter 9: Branding Your Traditional Communication Tools 141

Chapter 10: Communicating Your Brand Online 161

Chapter 11: Planning Your Personal Brand Communications 195

Part IV: Controlling Your Brand Ecosystem 211

Chapter 12: Fashioning Your Image to Match Your Personal Brand 213

Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233

Chapter 14: Focusing on Special Populations 251

Chapter 15: Building and Nurturing Your Network 271

Chapter 16: Personal Branding in the Workplace 287

Part V: The Part of Tens 305

Chapter 17: Ten Key Benefits of Personal Branding 307

Chapter 18: Ten Ways You Can Sink Your Brand 311

Chapter 19: Ten Ways to Demonstrate Your Brand 315

Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321

Index 325

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