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New Product Development For Dummies

ISBN: 978-0-470-11770-5
Paperback
388 pages
May 2007
US $21.99 Add to Cart

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Other Available Formats: E-book
Foreword.

Introduction.

Part I: The Basics of New Product Development.

Chapter 1: It Takes a Company.

Chapter 2: What Are You Developing, and Why?

Chapter 3: Defining Your Product Strategy.

Part II: Charting the Ocean of Opportunity for New Products.

Chapter 4: What Do Your Customers Really Want?

Chapter 5: Turning Your Company into an Idea Factory.

Chapter 6: Picking Winners and Losing Losers.

Chapter 7: Making the Most of Technology.

Chapter 8: Focusing Your NPD Efforts.

Part III: Navigating the River of Product Development.

Chapter 9: One Foot in Front of the Other: The Product Development Process.

Chapter 10: Organizing the NPD Troops.

Chapter 11: Managing Your Corporation’s NPD Resources.

Chapter 12: Using Reviews to Keep Projects on Track.

Chapter 13: Launching Products for Market Success.

Part IV: New Challenges in Product Development.

Chapter 14: Developing Products in the Digital Age.

Chapter 15: Product Development Goes Global.

Chapter 16: Choose Your Partner! Partners in Product Development.

Part V: The Part of Tens.

Chapter 17: Ten Ideas on Ways to Test Your New Products.

Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.

Appendix: Business Case Outline.

Index.

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