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Neuromarketing For Dummies (1118518586) cover image

Neuromarketing For Dummies

ISBN: 978-1-118-51858-8
408 pages
August 2013
US $22.99 Add to Cart

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Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.

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