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Marketing Your Small Business For Dummies, Australian and New Zealand Edition (1742469957) cover image

Marketing Your Small Business For Dummies, Australian and New Zealand Edition

ISBN: 978-1-74246-995-9
E-book
240 pages
July 2010
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Introduction.

Part I: Entering the World of Marketing.

Chapter 1: Understanding the Marketing Process.

Chapter 2: Putting Customers First.

Chapter 3: Being Mindful of Market Forces.

Chapter 4: Failing to Plan is Planning to Fail.

Part II: Investing In Your Brand.

Chapter 5: Brand Basics.

Chapter 6: Creating Your Visual Brand Identity.

Chapter 7: Brand You.

Chapter 8: Creating a Grand Brand Experience.

Part III: Getting Your Business in the Media.

Chapter 9: Mastering the Basics of Advertising.

Chapter 10: Developing Your Advertising Plan.

Chapter 11: Getting the Message Out.

Chapter 12: Mastering the Basics of Publicity.

Chapter 13: Planning for Publicity Success.

Part IV: Relationship Marketing.

Chapter 14: Introducing Relationship Marketing.

Chapter 15: Putting Relationship Marketing to Work.

Part V: Marketing Online.

Chapter 16: Discovering e-Marketing.

Chapter 17: Developing a Great Website.

Chapter 18: Driving Traffi c to Your Website.

Part VI: The Part of Tens.

Chapter 19: Ten Hypothetical Answers to the Customer Value Proposition Model.

Chapter 20: Ten (or So) Marketing Do’s and Don'ts.

Chapter 21: Ten Nifty Marketing Ideas That Won’t Bankrupt You.

Part VII: Appendixes.

Appendix A: Marketing Plan Template.

Appendix B: Marketing Budget Template.

Index.

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