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Marketing Research Kit For Dummies (0470632569) cover image

Marketing Research Kit For Dummies

ISBN: 978-0-470-63256-7
408 pages
March 2010
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Michael R. Hyman, PhD, is a Stan Fulton Chair and professor of marketing, the author of more than 100 published scholarly papers, and current member of nine journal editorial review boards.

Jeremy J. Sierra, PhD, is an assistant professor of marketing with a teaching interest in sports marketing and marketing research.

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