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Marketing Research Kit For Dummies (047052068X) cover image

Marketing Research Kit For Dummies

ISBN: 978-0-470-52068-0
408 pages
April 2010
US $29.99 Add to Cart
Other Available Formats: E-book
Michael R. Hyman, PhD, is a Stan Fulton Chair and professor of marketing, the author of more than 100 published scholarly papers, and current member of nine journal editorial review boards.

Jeremy J. Sierra, PhD, is an assistant professor of marketing with a teaching interest in sports marketing and marketing research.

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