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Marketing For Dummies, 5th Edition (1119365570) cover image

Marketing For Dummies, 5th Edition

ISBN: 978-1-119-36557-0
Paperback
408 pages
June 2017
US $26.99 Add to Cart

Jeanette McMurtry, MBA, is a global authority, columnist, and keynote speaker on consumer behavior and psychology-based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start-ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, Data & Marketing Association, DM News, and Target Marketing magazine.

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