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Marketing For Dummies, 4th Edition (1118880803) cover image

Marketing For Dummies, 4th Edition

ISBN: 978-1-118-88080-7
384 pages
May 2014
US $24.99 Add to Cart
Other Available Formats: E-book

Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.

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