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Marketing For Dummies, 4th Edition (111888065X) cover image

Marketing For Dummies, 4th Edition

ISBN: 978-1-118-88065-4
384 pages
April 2014
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Alexander Hiam has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He is the author of Marketing Kit For Dummies and Business Innovation For Dummies.

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