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Description
Table of Contents
Part I: Landing Page Basics.
Chapter 1: Introducing Landing Page Optimization.
Chapter 2: Understanding Online Marketing Basics.
Chapter 3: Preparing for Your Landing Page.
Part II: Building Landing Pages.
Chapter 4: Identifying Key Landing Page Elements.
Chapter 5: The “Best Practices” of Landing Page Aesthetics.
Chapter 6: Writing for Landing Pages.
Chapter 7: Building Customer Trust.
Part III: Getting to Know Your Customers.
Chapter 8: Getting to Know Your Audience.
Chapter 9: Meeting Your Visitors’ Expectations.
Chapter 10: Improving Customer Communications.
Part IV: Increasing Your Sales.
Chapter 11: Understanding E-Commerce and Closing Online Sales.
Chapter 12: Fine-Tuning Your Landing Page.
Part V: Driving More Visitors to Your Site.
Chapter 13: Using Keywords Effectively.
Chapter 14: Understanding Search Engine Marketing.
Chapter 15: Driving Traffi c with Ads, Articles, and Other Tricks.
Chapter 16: Paying for Your Clicks.
Chapter 17: Running a Google PPC Campaign.
Part VI: The Part of Tens.
Chapter 18: Ten-Point Landing Page Inspection.
Chapter 19: Ten Surefi re Ways to Increase Conversion Rates.
Index.
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