Part I: Preparing for Your Job Search 7

Chapter 1: The Lowdown on Social Media for Job Hunters 9

Chapter 2: Setting Yourself Up for a Successful Job Search 19

Chapter 3: Reviewing the Basics of Online Networking 39

Part II: Marketing Yourself with a Personal Brand 53

Chapter 4: Personal Branding 101 55

Chapter 5: Crafting Keywords, Value Statements, and More 73

Chapter 6: Communicating Your Expertise Online by Blogging 87

Chapter 7: I've Been Googled! Managing Your Online Reputation 103

Part III: Crafting Web Résumés with LinkedIn, Video, and More 121

Chapter 8: Updating Your Résumé for an Online Audience 123

Chapter 9: Using LinkedIn to Put Your Best Profi le Forward 135

Chapter 10: Producing a Compelling Video Résumé 161

Chapter 11: Taking Advantage of Other Online Résumé Options 179

Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 193

Chapter 12: Uncovering the Hidden Job Market with Twitter 195

Chapter 13: Using Facebook as a Job Hunter 219

Chapter 14: Getting Familiar with Lesser-Known Sites for Job Hunters 245

Part V: Executing Your Proactive Social Media Job Hunt Strategies 255

Chapter 15: Tracking Down Opportunities, Companies, and People to Target 257

Chapter 16: It's About What I Can Do for You: Discovering a Company's Needs 271

Chapter 17: Embracing the Informational Interview for an Insider Advantage 279

Chapter 18: Engaging with Hiring Managers through Social Media 291

Part VI: The Part of Tens 303

Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 305

Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 311

Chapter 21: Ten Common Mistakes People Make When Using Social Media Sites 317

Index 323