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Influencer Marketing For Dummies (111911392X) cover image

Influencer Marketing For Dummies

ISBN: 978-1-119-11392-8
E-book
312 pages
November 2015
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Introduction 1

Part I: Getting Started with Influencer Marketing 5

Chapter 1: Influencer Marketing 101 7

Chapter 2: Digging Deeper into Influencer Marketing 25

Part II: Identifying Influencers 39

Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41

Chapter 4: The New Rules of Engagement 51

Chapter 5: Outsourcing Influencer Marketing 65

Part III: The Main Platforms for Influencer Marketing 71

Chapter 6: Blog Influencers 73

Chapter 7: Instagram Influencers 89

Chapter 8: Twitter Influencers 103

Chapter 9: Facebook Influencers 117

Chapter 10: Pinterest Influencers 127

Chapter 11: Video Influencers 139

Part IV: Measuring Your Success 153

Chapter 12: Meeting Metrics 155

Chapter 13: Integrating Influencer Marketing with Your Sales Funnel 167

Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175

Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185

Part V: Creating Stellar Influencer Marketing Campaigns 193

Chapter 16: The Six Secrets to Influencer Marketing Success 195

Chapter 17: Putting It All Together 207

Chapter 18: Five Pros Doing It Right 215

Part VI: The Part of Tens 225

Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227

Chapter 20: Ten Online Resources for Influencer Marketing Information 237

Appendix: Federal Trade Commission Guidelines 243

Index 249

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