Guerrilla Marketing For Dummies
ISBN: 978-0-470-28967-9
Paperback
384 pages
October 2008
US $21.99
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Description
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Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.
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