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Guerrilla Marketing For Dummies (0470289678) cover image

Guerrilla Marketing For Dummies

ISBN: 978-0-470-28967-9
384 pages
October 2008
US $22.99 Add to Cart
Other Available Formats: E-book

Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

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