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Part I: Sustainability: The Visionary Way to Grow a Business.

Chapter 1: What’s in It for My Company; What’s in It for My World?

Chapter 2: How Nature’s Laws Are Dictating Change.

Chapter 3: Preparing to Create Your Sustainability Plan.

Chapter 4: Creating Your Sustainability Plan.

Chapter 5: Paying Attention to Public Policy and the Regulatory Realm.

Part II: Pushing Up Your Green Sleeves: Implementation.

Chapter 6: Small Steps, Big Change: Offi ce Practices.

Chapter 7: Lean Green Product Development Machine.

Chapter 8: Looking Closely at the Brick and Mortar: Facilities.

Chapter 9: Greening Your Accounting Practices.

Part III: Involving Stakeholders in Your Sustainability Efforts.

Chapter 10: Marketing to a Greener World.

Chapter 11: Revitalizing Your Local Economy.

Chapter 12: Partnering with a Nonprofit.

Chapter 13: Greening Your Workforce and Your Human Resource Policies.

Part IV: Measuring and Reporting Results.

Chapter 14: Governing Bodies: Getting to Know the Standards and Certifi cations.

Chapter 15: Measuring Results and Tweaking Your Plan.

Chapter 16: Creating Sustainability Reports That Wow Stakeholders.

Part V: The Part of Tens.

Chapter 17: More than Ten Green Business Visionaries and Their Success Stories.

Chapter 18: Countering Ten Myths about Going Green.

Index.