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Description
Table of Contents
Author Information
Book I: Google Apps.
Chapter 1: Getting Started with Google Apps.
Chapter 2: Making Gmail Work for Your Business.
Chapter 3: Be More Productive with Google Calendar.
Chapter 4: Collaborating with Google Docs.
Chapter 5: Sharing Information with Google Sites.
Chapter 6: Creating Your Corporate Start Page.
Book II: Google Search Tools for Business.
Chapter 1: A Smart Tour of Google Search
Chapter 2: How Google Search Works.
Chapter 3: Understanding How Your Customers Use Google.
Chapter 4: Search Engine Optimization Basics.
Chapter 5: Adding Google Search to Your Site.
Book III: Highlighting Your Business.
Chapter 1: Standing Out on Google Maps.
Chapter 2: Listing in Google Maps Local Business Center.
Chapter 3: Attracting Customers with Google Coupons.
Chapter 4: Showcasing Your Stuff with Google Base.
Chapter 5: Feeding Your Products to Google Product Search.
Book IV: Creating a Web Site with Google Sites.
Chapter 1: Domain Names for Existing Businesses.
Chapter 2: Domain Names for New Companies and More.
Chapter 3: Buying a Domain Name.
Chapter 4: A Tour of Google Sites.
Chapter 5: Creating a Search-Friendly Site.
Chapter 6: Creating a Google Site.
Chapter 7: Editing a Google Site.
Book V: Google Tools for Your Site.
Chapter 1: Adding Google Documents to Your Web Site.
Chapter 2: Adding Google Media to Your Web Site.
Chapter 3: Adding Google Gadgets to Your Web Site.
Chapter 4: E-Commerce with Google Checkout.
Chapter 5: Adding a Blog with Blogger.
Book VI: Google Ads and Analytics.
Chapter 1: Introducing Google Ads.
Chapter 2: Creating Your First Google Ads.
Chapter 3: Selling More with Google Analysis Tools.
Chapter 4: Maximizing Your Site and Your AdWords Ads.
Book VII: Securing Business Information.
Chapter 1: Is Security Really That Important?
Chapter 2: Securing E-Mail.
Chapter 3: Avoiding Web and IM Security Risks.
Book VIII: Getting Noticed with Gadgets.
Chapter 1: Introduction to Google Gadgets.
Chapter 2: Creating Your First Google Gadgets.
Chapter 3: Creating Applications for Social Networks.
Chapter 4: Google Chrome and Gears.
Chapter 5: Going Mobile with Google.
Index.
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