Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Dummies.com
  • Print
  • Share
Google AdWords For Dummies, 3rd Edition (1118230248) cover image

Google AdWords For Dummies, 3rd Edition

ISBN: 978-1-118-23024-4
E-book
432 pages
November 2011
US $16.99 Purchase This E-book

This price is valid for United States. Change location to view local pricing and availability.

How to read this e-book on:
Adobe e-books are read using Adobe Digital Editions. Install Adobe Digital Editions on your PC in order to read or transfer your e-book.
Introduction

Part I: Becoming a Google Advertiser 9

Chapter 1: Profiting from the Pay Per Click Revolution 11

Chapter 2: Setting Up Your AdWords Account 27

Chapter 3: Managing Your AdWords Account 39

Part II: Preparing Your AdWords Campaign 53

Chapter 4: Sizing Up Your Online Market 55

Chapter 5: Reading the Mind of Your Market 83

Chapter 6: Measuring What Matters with Conversion Tracking 101

Part III: Launching Your First Campaign 115

Chapter 7: Setting Up Your First Campaign 117

Chapter 8: Writing Magnetic Ads 137

Chapter 9: Giving Your Customer a Soft Landing on Your Website 163

Part IV: Managing Your AdWords Campaigns 185

Chapter 10: Saving Time with AdWords Editor 187

Chapter 11: Improving Your Campaigns through Keyword Management 205

Chapter 12: Cornering the Local Market 227

Chapter 13: Analyzing the Numbers for Maximum Performance 247

Part V: Expanding and Leveraging Your Results 275

Chapter 14: How You Can’t Help Becoming an Advertising Genius 277

Chapter 15: Making More Sales with Google Website Optimizer 293

Chapter 16: Cloning Your Campaigns for Greater Precision 317

Chapter 17: Following Your Best Prospects around the Web 339

Part VI: The Part of Tens 371

Chapter 18: The Ten (or So) Most Serious AdWords Mistakes 357

Chapter 19: Ten (or So) AdWords Case Studies 367

Index 383

  • Print
  • Share