Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Dummies.com
  • Print
  • Share
Facebook Marketing For Dummies (0470487623) cover image

Facebook Marketing For Dummies

ISBN: 978-0-470-48762-4
Paperback
312 pages
November 2009
This title is out-of-print and not currently available for purchase from this site.
Introduction.

Part I: Getting Started on Facebook.

Chapter 1: Introducing Facebook Marketing.

Chapter 2: Joining the Facebook Community.

Chapter 3: Finding Your Way Around.

Part II: Putting Facebook to Work.

Chapter 4: Creating a Page for Your Business.

Chapter 5: Developing a Facebook Marketing Plan.

Chapter 6: Promoting Your Page.

Chapter 7: Facing Facebook Groups.

Chapter 8: Hosting Facebook Events.

Part III: Strategies for Advertising Success.

Chapter 9: Checking out Advertising Options and Strategies.

Chapter 10: Measuring Advertising Success — One Click at a Time.

Chapter 11: Buying and Selling within the Marketplace.

Part IV: Riding the Facebook Viral Wave.

Chapter 12: Dressing Up Your Facebook Page with Applications.

Chapter 13: Hosting Your Own Facebook Contest.

Chapter 14: Surveying the Crowd.

Chapter 15: Reaching out Further with Facebook Connect.

Part V: The Part of Tens.

Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page.

Chapter 17: Ten Business Etiquette Tips for Facebook.

Chapter 18: Ten Facebook Blogs for Business.

Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business.

Appendix A: Web Links For Facebook Marketing.

Appendix B: Protecting Your Identity in Facebook.

Index.

  • Print
  • Share