Part I: Getting Started on Facebook.

Chapter 1: Introducing Facebook Marketing.

Chapter 2: Joining the Facebook Community.

Chapter 3: Finding Your Way Around.

Part II: Putting Facebook to Work.

Chapter 4: Creating a Page for Your Business.

Chapter 5: Developing a Facebook Marketing Plan.

Chapter 6: Promoting Your Page.

Chapter 7: Facing Facebook Groups.

Chapter 8: Hosting Facebook Events.

Part III: Strategies for Advertising Success.

Chapter 9: Checking out Advertising Options and Strategies.

Chapter 10: Measuring Advertising Success — One Click at a Time.

Chapter 11: Buying and Selling within the Marketplace.

Part IV: Riding the Facebook Viral Wave.

Chapter 12: Dressing Up Your Facebook Page with Applications.

Chapter 13: Hosting Your Own Facebook Contest.

Chapter 14: Surveying the Crowd.

Chapter 15: Reaching out Further with Facebook Connect.

Part V: The Part of Tens.

Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page.

Chapter 17: Ten Business Etiquette Tips for Facebook.

Chapter 18: Ten Facebook Blogs for Business.

Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business.

Appendix A: Web Links For Facebook Marketing.

Appendix B: Protecting Your Identity in Facebook.

Index.