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Facebook Marketing All-in-One For Dummies (0470942304) cover image

Facebook Marketing All-in-One For Dummies

ISBN: 978-0-470-94230-7
Paperback
672 pages
August 2011
This title is out-of-print and not currently available for purchase from this site.
Introduction 1

Book I: Joining the Facebook Marketing Revolution 5

Chapter 1: Exploring Facebook Marketing 7

Chapter 2: Creating Your Facebook Marketing Plan 27

Book II: Claiming Your Presence on Facebook 59

Chapter 1: Understanding the Different Types of Facebook Pages 61

Chapter 2: Creating Your Business Page 77

Chapter 3: Administering Your Facebook Business Page 99

Chapter 4: Arranging Your Navigation Menu 129

Book III: Adding the Basics to Your Facebook Page 149

Chapter 1: Posting to Your Page 151

Chapter 2: Understanding and Using iFrames to Customize Your Page 165

Chapter 3: Importing Your Blog Posts to Your Facebook Page 193

Chapter 4: Connecting Your Social Media Accounts 217

Chapter 5: The Fine Print: Legal and Other Considerations 241

Book IV: Building, Engaging, Retaining, and Selling to Your Community 249

Chapter 1: Building Visibility for Your Page 251

Chapter 2: Engaging and Retaining Your Community 279

Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297

Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309

Book V: Understanding Facebook Applications 321

Chapter 1: Facebook Applications 101 323

Chapter 2: Creating New Streams of Income with Apps 341

Book VI: Making Facebook Come Alive with Events and Contests 361

Chapter 1: Creating Facebook Events 363

Chapter 2: Building Excitement with a Contest 379

Chapter 3: Using Third-Party Contest Applications 391

Chapter 4: Promoting Your Contest and Analyzing the Results 413

Book VII: Advanced Facebook Marketing Tactics 431

Chapter 1: An Introduction to Advanced Facebook Marketing 433

Chapter 2: Marketing with Facebook Social Plugins 443

Chapter 3: Discovering Live Streaming 465

Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479

Book VIII: Facebook Advertising 499

Chapter 1: Advertising in Facebook 501

Chapter 2: Creating a Facebook Ad 519

Chapter 3: Testing, Measuring, and Modifying Your Ad 539

Book IX: Measuring, Monitoring, and Analyzing 557

Chapter 1: Setting Realistic Targets to Identify Success 559

Chapter 2: Exploring Facebook Insights 575

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593

Index 609

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