Facebook Marketing All-in-One For Dummies, 3rd Edition (1118816005) cover image

Facebook Marketing All-in-One For Dummies, 3rd Edition

ISBN: 978-1-118-81600-4
E-book
792 pages
August 2014
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Introduction 1

Book I: Joining the Facebook Marketing Revolution 7

Chapter 1: Exploring Facebook Marketing 9

Chapter 2: Creating Your Facebook Marketing Plan 27

Book II: Claiming Your Presence on Facebook 57

Chapter 1: Understanding Facebook Pages and Personal Accounts 59

Chapter 2: Creating Your Business Page 77

Chapter 3: Administering Your Facebook Business Page 115

Chapter 4: Arranging What Your Visitors See 145

Chapter 5: Using Your Personal Profile to Support Your Business 159

Book III: Adding the Basics to Your Facebook Page 175

Chapter 1: Posting to Your Page 177

Chapter 2: Facebook Apps 101 197

Chapter 3: Importing Your Blog Posts into Your Facebook Page 207

Chapter 4: Connecting Your Page to Twitter 229

Chapter 5: The Fine Print: Legal and Other Considerations 243

Book IV: Building, Engaging, Retaining, and Selling to Your Community 251

Chapter 1: Building Visibility for Your Page 253

Chapter 2: Engaging and Retaining Your Community 277

Chapter 3: Using Like Links and Buttons 295

Chapter 4: Expanding Your E-Commerce Products and Services 307

Chapter 5: Building Visibility for Your Timeline 319

Book V: Understanding Facebook Applications 329

Chapter 1: Customizing Your Page with Facebook Apps 331

Chapter 2: Using iFrame Apps to Create Custom Tabs 343

Book VI: Making Facebook Come Alive with Events and Contests 365

Chapter 1: Creating Facebook Events 367

Chapter 2: Building Excitement with a Contest 389

Chapter 3: Running a Timeline Contest 401

Chapter 4: Using Third-Party Contest Applications 417

Chapter 5: Promoting Your Contest and Analyzing the Results 447

Book VII: Facebook Advertising 467

Chapter 1: Advertising in Facebook 469

Chapter 2: Creating a Facebook Ad 493

Chapter 3: Exploring Power Editor 521

Chapter 4: Testing, Measuring, and Modifying Your Ad 553

Book VIII: Advanced Facebook Marketing Tactics 581

Chapter 1: An Introduction to Advanced Facebook Marketing 583

Chapter 2: Marketing with Facebook Social Plug-ins 607

Chapter 3: Discovering Live Video on Facebook 633

Chapter 4: Using Facebook for Mobile Marketing 653

Book IX: Measuring, Monitoring, and Analyzing 673

Chapter 1: Setting Realistic Targets to Identify Success 675

Chapter 2: Exploring Facebook Insights 693

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715

Index 733