Chapter 1: Deciding to Join Facebook 9

Chapter 2: Creating Your Facebook Account 17

Chapter 3: Customizing Your Facebook Privacy Settings 45

Chapter 4: Touring the Facebook Interface 71

Chapter 5: Finding Help 89

Book II: Connecting with Others 99

Chapter 1: Creating Your Social Media Persona 101

Chapter 2: Posting and Sharing 113

Chapter 3: Sharing Your Photos on Facebook 125

Chapter 4: Sharing Videos on Facebook 143

Chapter 5: Connecting with Groups, Places, and Fan Pages 159

Chapter 6: Going Mobile with Facebook 177

Chapter 7: Keeping Up with Events 189

Chapter 8: Having Private Conversations 205

Chapter 9: Playing Games with Friends 219

Chapter 10: Professional Networking 231

Chapter 11: Managing Connections Gone Awry 243

Book III: Connecting Facebook and Other Social Media 255

Chapter 1: What Is Social Media 257

Chapter 2: Connecting Facebook with Everything Else 265

Chapter 3: Flying on Auto Pilot 281

Book IV: Building a Fan Page Timeline 293

Chapter 1: Creating a Fan Page Timeline for Your Business 295

Chapter 2: Touring the Fan Page Timeline Interface 325

Chapter 3: Building Your Facebook Fan Page Community 355

Chapter 4: Using Your Fan Page Timeline for Check Ins and Deals 371

Chapter 5: Customizing Your Fan Page Timeline 387

Book V: Marketing Your Business on Facebook 397

Chapter 1: Building a Network of Influence with Your Fan Page Timeline 399

Chapter 2: Social Marketing Campaigns 409

Chapter 3: Using Insights to Track Your Facebook Success 423

Chapter 4: Facebook Promotions 439

Chapter 5: Facebook Advertising 453

Chapter 6: Identifying Your Target Audience for Successful Marketing 477

Book VI: Developing Facebook Apps 489

Chapter 1: Custom Apps for Fan Page Timelines 491

Chapter 2: Building Canvas Pages and Application Pages 505

Chapter 3: Creating Your Own Apps 523

Chapter 4: Tour of the Facebook API 535

Index 553