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Facebook All-in-One For Dummies, 2nd Edition (1118791789) cover image

Facebook All-in-One For Dummies, 2nd Edition

ISBN: 978-1-118-79178-3
Paperback
528 pages
April 2014
US $29.99 Add to Cart
Introduction 1

Book I: Creating a Timeline 5

Chapter 1: Deciding to Join 7

Chapter 2: Creating Your Account 15

Chapter 3: Touring the Interface 49

Chapter 4: Customizing Your Privacy Settings 63

Chapter 5: Finding Help 83

Book II: Connecting with Others 91

Chapter 1: Creating Your Social Media Persona 93

Chapter 2: Posting and Interacting 105

Chapter 3: Sharing Photos 117

Chapter 4: Sharing Videos 133

Chapter 5: Participating in Groups 145

Chapter 6: Going Mobile 157

Chapter 7: Keeping Up with Events 171

Chapter 8: Having Private Conversations 187

Chapter 9: Games and Gifts 197

Chapter 10: Professional Networking 209

Chapter 11: Managing Connections Gone Awry 221

Book III: Connecting to Other Social Media 233

Chapter 1: What Is Social Media? 235

Chapter 2: Connecting Facebook to Everything Else 245

Chapter 3: Flying on Autopilot 259

Book IV: Building a Business Page 267

Chapter 1: Creating a Business Page 269

Chapter 2: Customizing Your Business Page 283

Chapter 3: Touring Your Business Page 295

Chapter 4: Building Your Community 319

Book V: Marketing Your Business 337

Chapter 1: Building a Network of Influence 339

Chapter 2: Running a Social Marketing Campaign 349

Chapter 3: Using Insights to Track Your Success 363

Chapter 4: Ads, Promotions, and Offers 377

Chapter 5: Identifying Your Target Audience 407

Book VI: Developing Facebook Apps 415

Chapter 1: Custom Apps for Business Pages 417

Chapter 2: Building Canvas Apps and Page Tabs 429

Chapter 3: Creating Your Own Apps 445

Chapter 4: Tour of the Facebook API 459

Index 475

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