Entrepreneurship For Dummies
PART I: Getting Started in Entrepreneurship.
Chapter 1: What's an Entrepreneur, Anyway?
Chapter 2: Moving at the Speed of E-Business.
Chapter 3: Preparing to Hear When Opportunity Knocks.
Chapter 4: Testing an Opportunity Before You Leap.
PART II: Developing your Business Concept.
Chapter 5: Listening to What Your Industry Tells You.
Chapter 6: What Your Customers Can Tell You.
Chapter 7: Designing Products and Services for a New Marketplace.
Chapter 8: Protecting Your Products and Services.
Chapter 9: Getting Products and Services to Customers: Distribution.
Chapter 10: Putting Together Your Start-up Team.
Chapter 11: Assessing Your Start-up Financial Needs.
PART III: Creating a Company.
Chapter 12: Getting Ready to Do a Business Plan.
Chapter 13: Finding Money to Start and Grow Your Venture.
Chapter 14: Starting with the Right Legal Structure.
Chapter 15: Developing a Business Model for a Digital World.
PART IV: Growing a Company.
Chapter 16: Planning for Growth.
Chapter 17: Organizing Your Business for Growth.
Chapter 18: Reaching the Customer.
Chapter 19: Proving You Can Make Money: The Financial Plan.
Chapter 20: Planning for Things That Go Bump in the Night.
PART V: The Part of Tens.
Chapter 21: Ten Reasons Not to Start a Business.
Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit.
Chapter 23: Ten Ways to Use the Internet to Grow Your Business.
Chapter 24: Ten Best Resources for Gathering Competitive Intelligence.
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