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Table of Contents
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Part I: Getting Started with E-Mail Marketing.
Chapter 1: Adding E-Mail to a Successful Marketing Mix.
Chapter 2: Maximizing Revenue with E-Mail.
Chapter 3: Becoming a Trusted Sender.
Part II: Mapping Out an E-Mail Marketing Strategy.
Chapter 4: Developing Objectives.
Chapter 5: Building a Quality E-Mail List.
Part III: Constructing an Effective Marketing E-Mail.
Chapter 6: Designing Your E-Mails.
Chapter 7: Creating From and Subject Lines That Get Noticed.
Chapter 8: Including Text in Your E-Mails.
Chapter 9: Including Images in Your E-Mails.
Chapter 10: Making Your E-Mail Content Valuable.
Part IV: Delivering and Tracking Your E-Mails.
Chapter 11: Tracking Your E-Mail Campaign Results.
Chapter 12: Maximizing E-Mail Deliverability.
Chapter 13: Capitalizing on Clicks and Other Responses.
Part V: The Part of Tens.
Chapter 14: Top Ten Worst E-Mail Content Blunders.
Chapter 15: Ten E-Mail Marketing Resources.
Appendix A: HTML Primer.
Appendix B: A Sample E-Mail Portfolio.
Index.
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