Dear customers, please be informed that our shopping cart will be unavailable between August 21 and September 1, 2014, as we will be making some changes to serve you better. To minimise any possible delivery disruption, we encourage you to make your purchases before August 21. We appreciate your understanding and apologise for any inconvenience.

Dummies.com
  • Print
  • Share
E-Mail Marketing For Dummies, 2nd Edition (0470947675) cover image

E-Mail Marketing For Dummies, 2nd Edition

ISBN: 978-0-470-94767-8
Paperback
384 pages
April 2011
US $24.99 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Other Available Formats: E-book
Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

  • Helps you map out an e-mail marketing strategy with reachable objectives
  • Simplifies the process of list-building, message-creation, and results-tracking
  • Offers legal guidance, so you stay compliant with anti-spam laws
  • Shows you how to deliver your message and incorporate social media
  • Explains how to track and interpret results
  • Includes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

  • Print
  • Share