E-Mail Marketing For Dummies, 2nd Edition (0470947675) cover image

E-Mail Marketing For Dummies, 2nd Edition

ISBN: 978-0-470-94767-8
384 pages
April 2011
This title is out-of-print and not currently available for purchase from this site.
Other Available Formats: E-book
Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.