Data Driven Marketing For Dummies (1118616014) cover image

Data Driven Marketing For Dummies

ISBN: 978-1-118-61601-7
E-book
312 pages
September 2013
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Other Available Formats: Paperback
Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.

Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.