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Data Driven Marketing For Dummies (1118616014) cover image

Data Driven Marketing For Dummies

ISBN: 978-1-118-61601-7
312 pages
September 2013
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David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank.

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