Crowdfund Investing For Dummies
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Description
Table of Contents
Author Information
Part I: Tapping the Potential of Crowdfund Investing 7
Chapter 1: The Crowd’s in Your Corner: Funding or Investing in a Business 9
Chapter 2: Tracing the Origins of Crowdfund Investing 23
Chapter 3: Raising Capital for Your Startup or Small Business with Crowdfund Investing 41
Chapter 4: Becoming Part of the Crowd: Investing with Caution 67
Part II: Planning Your Crowdfund Investing Campaign 83
Chapter 5: Defi ning Your Goals and Financial Needs 85
Chapter 6: Focusing on Your People: Building Your Crowd and Your Team 109
Chapter 7: Picking a Powerful Crowdfund Investing Platform 127
Chapter 8: Networking Your Way to Successful Funding 141
Part III: Managing Your Crowdfund Investing Campaign 155
Chapter 9: Making Your Pitch 157
Chapter 10: Troubleshooting Campaign Problems 177
Chapter 11: Moving Forward When You Reach Your Funding Target 191
Part IV: Running Your Business with Your Investors in Mind 207
Chapter 12: Communicating with Your Investors 209
Chapter 13: Crowd Mentality: Staying Afl oat in the Face of Investor Revolt 219
Chapter 14: Knowing Your Options If Your Plans Go Astray 231
Part V: Becoming a Crowdfund Investor 243
Chapter 15: Evaluating Crowdfund Investing Opportunities 245
Chapter 16: Committing Your Capital 259
Chapter 17: Adding Value: Playing the Right Role as an Investor 271
Chapter 18: Exiting a Crowdfund Investment 283
Part VI: The Part of Tens 293
Chapter 19: Ten Best Practices for a Crowdfund Investing Campaign 295
Chapter 20: Ten Reasons Every Country Should Consider Crowdfund Investing 301
Chapter 21: Ten Crowdfunding Cases 309
Chapter 22: Ten Stories That Inspire 315
Appendix: Resources 321
Index 325
