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Consumer Behavior For Dummies (0470526394) cover image

Consumer Behavior For Dummies

ISBN: 978-0-470-52639-2
E-book
384 pages
April 2009
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Laura A. Lake has been involved in the marketing industry since 1997. She has worked with many companies, assisting them in understanding consumer behavior and the management and implementation of the findings within. In 2008, Lake founded her own successful marketing agency and sales training company.
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